CUSTOMER EXPERIENCE & LOYALTY STRATEGY

We design and implement customer experience strategies that foster deep engagement, long-term loyalty, and measurable business growth.

OUR SERVICES

We provide comprehensive solutions to help retail businesses attract, retain customers, and maximize customer lifetime value, including:

  • CRM Consulting & Implementation – Design point accumulation systems, membership tiers, and personalized offers to boost customer loyalty.
  • Customer Acquisition & Retention Campaigns – Develop omnichannel marketing strategies, smart promotions, and customer care programs to increase both new and returning customers.
  • Loyalty Program Optimization – Analyze data, personalize incentives, and craft campaigns to drive purchase frequency among existing members.
  • Customer Journey Mapping – Design seamless online and offline touchpoints, optimize communication, and enhance the overall customer experience.

 

 

PROVEN IMPACT

  • Launched Vietnam’s first Convention Center loyalty program in 2008, reaching over 2,000 members.

  • Boosted premium lounge retention rates by 300% through targeted experience design.

  • Developed integrated loyalty ecosystems for luxury malls, connecting landlords, tenants, and high-value shoppers.

  • Implemented CRM solutions for top-tier brands including Clinique, Lush, AHC, Burberry, Versace, and Tumi—delivering increased sales, stronger brand engagement, and elevated member value.

 

 

 

 

 

 

 

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